Three Wishes cereal is grain-free, sugar-free, contains more protein, and tastes as sweet and flavorful as unhealthy breakfast cereal. The campaign solves the client’s request to appeal to millennials by connecting to their nostalgia for sweet childhood play outdoors through the taste of Three Wishes. I accomplish this by photographing happy young adults wearing childish clothing while having fun on kid-size tricycle, bounce ball, and tire swing, with key components of these outdoor playthings being made up of the cereal loops. An interactive mural wall as my extension embraces the fun of the concept, engages people, and will lead to traction on social media.