Graphic Designer & Illustrator
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Dallas Soul Food Festival
Project Type
Packaging
Project type
Event Invitation
Role
Lead Designer
The Dallas Soul Food Festival Private Tasting Event required an invitation to attract foodie millennials to try soul food. Drawing inspiration from soul food being part of a community event potluck, my concept centers on the reverse: instead of bringing food, bring your plate! For the packaging of the plate, I took inspiration from PR boxes to influencers to appeal to the target to make them feel special and cordially invited. The gold and dark purple color palette helps elevate the status of the invitation to a private testing, while the dark purple pays homage to the matriarchal role behind soul food and celebrates womanhood in addition to meaning wealth and representing the power of femininity in Africa.