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Dallas Soul Food Festival

Project Type

Packaging

Project type

Event Invitation

Role

Lead Designer

The Dallas Soul Food Festival Private Tasting Event required an invitation to attract foodie millennials to try soul food. Drawing inspiration from soul food being part of a community event potluck, my concept centers on the reverse: instead of bringing food, bring your plate! For the packaging of the plate, I took inspiration from PR boxes to influencers to appeal to the target to make them feel special and cordially invited. The gold and dark purple color palette helps elevate the status of the invitation to a private testing, while the dark purple pays homage to the matriarchal role behind soul food and celebrates womanhood in addition to meaning wealth and representing the power of femininity in Africa.

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